Watahan Mihara Shoten Co., Ltd.

Communicate the culture of tea and provide harmony.
We will use stores and products as venues for self-expressions to convey our customers' health and happiness.


Born in Azumino City, Nagano Prefecture in 1874, the company manufactures, wholesales, and sells tea and confectionery. Currently, we have 8 Ochamoto Kochouan tea and sweets stores in Nagano Prefecture, and 1 Azumino Milk milk specialty milk store.

We provide rich, aromatic and delicious matcha sweets that only Ochamoto Kochouan has inherited over the years. Our goal is to create stores that are needed by local communities.

Company Profile

Name Watahan Mihara Shoten Co., Ltd.
Head Office 5565-4 Toyoshina, Azumino City, Nagano 
(Tel : +81-(0)263-72-2030)
Founded 1874 "Corporate Establishment Apr. 2, 1952”
Business Manufacturing, wholesale and sales of tea leaves and confectionery Snack sales at cafe space
Capital 100,000,000 yen(100% capitalized by Watahan Partners Co., Ltd.)
Account Settlement March 31 annually
Employees 53(including parttime workers) as of March 31, 2020
Board Members
Senior Chairman
Isamu Nohara
Toshihiko Maze
Vice President
Hiroo Sasa
Vice President
Hitoshi Tanaka
Principal Places of
Azuminohonten Store, Matsumoto-Kotobuki Store, Matsumoto-Ishishiba Store, Minami-Nagano Store, Suwa Store, AEON-Toyoshina Store, Beisia- Azuminohorigane Store, Nakano Store, Azumino-Milk Store
Main Banks Hachijuni Bank, Matsumoto Shinkin Bank
Web Site http://kochouan.jp/

(June 30, 2020)